Consumer Behavior - Practice Oriented Perspectives

Edited by Senay Sabah

in Books from IntechOpen

Abstract: No time in the history, consumption is considered to be as important as in today's world. It defines who we are, how well/perfect we perform our multiroles within the society (buying the most expensive clothes means being the best mom for instances), what symbolic meanings we attribute to our belongings, and how rich/clever/fashion conscious or innovative we are. Due to multidisciplinary and multimethod character of the concept of consumer behavior, it is appropriate to study it accordingly in order to understand the subject with its different aspects and holistically. Especially with the cultural, social, and technological changes within today's world, this issue becomes prominent. This book is a modest try for that end.

JEL-codes: F10 (search for similar items in EconPapers)
Date: 2017
ISBN: 978-953-51-3619-4
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Book downloadable chapter-by-chapter

Chapters in this book:

Children's Consumer Behavior

Blandina Sramova

Consumer between Web 2.0 and Web 3.0

Bogdan Onete, Irina Albastroiu Nastase and Razvan Dina

Explicative Factors Driving the Tomato Consumption in the Mediterranean Basin: A Panel Data Approach

Jaime De Pablo Valenciano, Jose Ramos Manso, Juan Uribe Toril, Juan Milan Garcia and Miguel Angel Giacinti Battistuzzi

Introductory Chapter: Consumer Behavior in New Era

Senay Sabah

Measuring Public Acceptance Value of Rural Biogas Development through Logistic Regression and Willingness to Pay

Christia Meidiana, Zuqnia Gita Ramadhani and Dian Dinanti

The Mystique of Customers' Saturation in Online Brand Communities

Zahy Ramadan and Ibrahim Abosag

Understanding Consumer Behavior toward Social Enterprise Products

Farhana Ferdousi

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Persistent link: https://EconPapers.repec.org/RePEc:ito:pbooks:4693

DOI: 10.5772/65839

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