Marketing

Edited by Sonyel Oflazoglu Dora

in Books from IntechOpen

Abstract: This book on marketing continues to reflect our firm belief that the Wheel of Consumer Analysis is a powerful tool not only for organizing consumer behaviour knowledge but also for understanding consumers and for guiding the development of successful marketing strategies. In fact, it has been used by marketing consultants and practitioners to do so. The various chapters presented here follow several approaches, which researchers can explore in different contexts. This book intends to contribute to a better understanding of the application areas of marketing strategies and shows how these business practices in social sciences can stimulate various topics.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2018
ISBN: 978-1-78923-436-7
References: Add references at CitEc
Citations: View citations in EconPapers (1)

Downloads: (external link)
https://www.intechopen.com/books/5108 (text/html)
Book downloadable chapter-by-chapter

Chapters in this book:

Antecedents of Satisfaction with Financial Services: Role of Perceived Benefits

Enrique Marinao-Artigas

Community Pharmacy Marketing in the New Era: A Global Picture of Extended Community Pharmacy Services

Mohamed Azmi Ahmad Hassali, Nazri Nordin and Azmi Sarriff

Innovation Inside

Tim Westall

Marketing Platform Strategy

Emmanuel Chao

Marketing Strategies for the Social Good

Alicia De La Pena

Reimagining m-Commerce App Design: The Development of Seductive Marketing through UX

Christopher J. Parker

The Progress of the United Nations in Empowerment and Equality for Women

Pilar Gimenez, Carmen De La Calle Maldonado and Sonia M. Gonzalez-Iglesias

Theory of New Product Development and Its Applications

Esen Gurbuz

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:ito:pbooks:5108

DOI: 10.5772/intechopen.71388

Access Statistics for this book

More books in Books from IntechOpen
Bibliographic data for series maintained by Slobodan Momcilovic ().