Innovation Inside

Tim Westall

A chapter in Marketing from IntechOpen

Abstract: When it comes to successful product and service innovation, the marketing team might have done a good job in developing a winning proposition, but unless they pay as much attention to organizational innovation to enable delivery, they may not get it off the ground.

Keywords: organizational innovation; marketing; product development; innovation; change; innovation inside (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:140274

DOI: 10.5772/intechopen.74090

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