Customer Relationship Management and IT

Edited by Danil Dintsis

in Books from IntechOpen

Abstract: All of us enjoy individually specific service or a product that is delivered for us only. Customer relationship management (CRM) is the area of expertise that helps companies to work with customers based on their specific needs or requirements. To reach success CRM systems implement the most powerful math and IT tools such as statistical analysis, artificial neural nets, and graph systems. This book deals with the practical implementation and meta-analysis of CRM experience in various locations and business areas. The authors have produced a great book and provided meta-analysis of the latest CRM systems and a roadmap of their development. In the chapters, our readers will find descriptive analysis of CRM models, applied tools, and methods.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2020
ISBN: 978-1-83880-319-3
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Book downloadable chapter-by-chapter

Chapters in this book:

A New Paradigm in Customer Relationship Management

Bhanu Prakash Nunna

Customer Relationship Management Practices in Islamic Banks

Ahmad Rafiki

Customer Satisfaction with Online Retail Transactions

Titus Chukwuemezie Okeke

Introductory Chapter: Customer Satisfaction Alignment with "On the Edge" IT Tools

Danil Dintsis

Qualitative Analysis of Different CRM Evaluation Models

Christoph Weiss, Johannes Keckeis and Manfred Kofler

Values and e-Consumer Behavior

Joan Alcudia Morales and Marina Romeo

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Persistent link: https://EconPapers.repec.org/RePEc:ito:pbooks:6353

DOI: 10.5772/intechopen.77542

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