Values and e-Consumer Behavior

Joan Alcudia Morales and Marina Romeo

A chapter in Customer Relationship Management and IT from IntechOpen

Abstract: e-Consumer behavior models prior attitudes to predict e-loyalty in front values or another internal factors of customers. Scientific literature relegates to a second term the importance of values in purchase online like a predictive factor of e-loyalty. The following chapter explains why values will be determinant in consumer behavior online and e-loyalty.

Keywords: consumer behavior; shopping online; utilitarian and hedonic values; e-loyalty; organizational values (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:202632

DOI: 10.5772/intechopen.88926

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