Perspective Chapter: Understanding Brand Awareness Dynamics

Khalid Javaid Anwer

A chapter in Brand Awareness - Recent Advances and Perspectives from IntechOpen

Abstract: The notion of brand awareness is a multidimensional exploration of the intricate linkage between customers and brands within the ever-evolving marketplace. In today's vibrant and competitive world, where choices thrive, brand awareness stands as the prerequisite of brand success, reflecting the extent to which a brand is recognized, acknowledged, remembered, and valued. This phenomenon accentuates the thoughtful influence of perception, trust, and emotional connectedness--crucial elements that direct consumer decisions and nurture loyalty. This chapter delves into the philosophical importance of brand awareness, dissecting the ultimate elements of brand identity and elucidating an array of strategic approaches, traversing from online to offline strategies. It observes the essential art of measurement, the role of leading-edge technology, the enduring craft of storytelling, the global development of brand influence, adroit crisis management, and the promising perspectives that the future holds. Through this comprehensive investigation, we illuminate the path to not just achieving recognition but becoming an ineradicable presence in the hearts and minds of consumers and customers. It is a journey that transcends mere acknowledgment, forming a lasting legacy of preference and trust.

Keywords: building blocks of brand awareness; online strategies for brand awareness; offline strategies for brand awareness; measuring brand awareness; the future of brand awareness (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:320734

DOI: 10.5772/intechopen.113985

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