Brand Awareness - Recent Advances and Perspectives

Edited by Annarita Sorrentino, Omar Alghamdi, Pooja Shukla and Abdullah Alghamdi

in Books from IntechOpen

Abstract: This insightful book explores the evolving landscape of brand perception, presenting new strategies, consumer behavior analysis, and technological innovations reshaping how brands connect with their audiences. From the influence of social media to the power of storytelling, this book navigates through the latest trends and breakthroughs, offering insights for marketers, entrepreneurs, and anyone intrigued by the art of brand building. Engaging case studies and expert perspectives show the reader how to create lasting impressions in today's competitive market. Brand Awareness - Recent Advances and Perspectives is an indispensable guide for those seeking to elevate their brand's impact and relevance in an ever-evolving digital age.

JEL-codes: M31 (search for similar items in EconPapers)
Date: 2024
ISBN: 978-0-85014-138-2
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https://www.intechopen.com/books/8522 (text/html)
Book downloadable chapter-by-chapter

Chapters in this book:

Affective and Cognitive Bases of Implicit and Explicit Attitudes towards Domestic and Foreign Food Brands: Brand Preferences in Ethnic Primary and Minority Groups

Irina Plotka, Biruta Urbane and Nina Blumenau

Enhancing Brand Awareness for Sustainable Choices

Maria-Carolina Mirabella Belloque, Francisco Antonio Serralvo and Arnoldo de Hoyos Guevara

From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands

Samy Belaid, Rene-Pierre Beylier and Jerome Lacoeuilhe

Intellectual Property Rights Protection and Brand Awareness in China and Southeast Asia

Giovanni Pisacane and Siyu Yue

Investigating the Effects of Virtual Personas on Brand Image

Sunita Kumar and Sridharan Aravamudhan

Perspective Chapter: Understanding Brand Awareness Dynamics

Khalid Javaid Anwer

Private Label Brands Awareness: Advances and Prospects

Sbonelo Gift Gift Ndlovu and Makhosazane Faith Vezi-Magigaba

The Importance of User Experience in Brand Experience

Hoyoung Hyun and Jamie Marsden

Understanding Indirect Brand Experience

Jamie Marsden and Hoyoung Hyun

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Persistent link: https://EconPapers.repec.org/RePEc:ito:pbooks:8522

DOI: 10.5772/intechopen.107814

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