Intellectual Property Rights Protection and Brand Awareness in China and Southeast Asia

Giovanni Pisacane and Siyu Yue

A chapter in Brand Awareness - Recent Advances and Perspectives from IntechOpen

Abstract: Intellectual property rights (IPR) protection in Asian markets is getting more and more attention because of the rapid development. The deficient protection of IPR in certain nations, coupled with the urgent need for stronger safeguards, has led to a dearth of globally recognized brands originating from Asia. This article aims to provide a comparative review of IPR protection status and its impact on brand awareness in China and other Southeast Asian countries. By examining the current landscape of IPR protection and its connection to relevant social realities, this comparative analysis underscores the crucial role of IPR protection in the development and modernization of countries, ultimately offering a thought-provoking perspective on strategic IP development.

Keywords: IPR protection intensity; IP legal framework; IPR enforcement; trademark protection; brand awareness; IP regime improvement (search for similar items in EconPapers)
JEL-codes: M31 (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:ito:pchaps:321410

DOI: 10.5772/intechopen.112565

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