Corporate Social Responsability as a Factor of Competitiveness in Croatian Companies

Aleksandra Krajnović, Ivona Mikulandra Volic and Marija Predovan
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Ivona Mikulandra Volic: University of Zadar, Croatia
Marija Predovan: University of Zadar, Croatia

from University of Primorska, Faculty of Management Koper

Abstract: The paper notes the importance of the strategic approach to corporate social responsibility - CSR, the implications arising from the need of its integration into the company’s core business, its relationship with the possibility of achieving competitive advantage, as well as problems related to measuring this, generally value-based concept that is difficult to put into quantitative frameworks. The qualitative analysis of sustainability reports and CSR reports of Croatian companies are made. Analysis of those social reports realized that most of these companies connect certain segments of the CSR with its primary business, but for most companies in the sample, a non-systematic approach is identified in the segment of CSR that refers to the relationship with the community and belongs to the traditional corporate philanthropy.

Keywords: corporate social responsibility; competitive advantage; strategic approach; corporate philanthropy; Croatian companies (search for similar items in EconPapers)
Date: 2011
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