Details about Aleksandra Krajnović

Access statistics for papers by Aleksandra Krajnović.

Last updated 2025-01-17. Update your information in the RePEc Author Service.

Short-id: pkr372

Working Papers

2016

1. The role of the tourist boards in the development of event tourism of Zadar county
   Tourism and Hospitality Industry, University of Rijeka, Faculty of Tourism and Hospitality Management

Journal Articles

2022

1. Sustainability Strategies and Achieving SDGs: A Comparative Analysis of Leading Companies in the Automotive Industry
   Sustainability, 2022, 14, (7), 1-15 View citations (13)

2021

2. Sustainable Development of an Island Tourist Destination: Example of the Island of Pag
   Academica Turistica - Tourism and Innovation Journal, 2021, 14, (1), 23-37 View citations (1)

2020

3. Astrotourism as Special Interest Tourism: Conceptual Framework
   Acta Economica Et Turistica, 2020, 6, (1-2), 41-62
4. Strategic management and demarketing in UNESCO WHSs: a comparative analysis of two Croatian tourist destinations
   Bulletin of Geography. Socio-economic Series, 2020, 48, (48), 113-128

2017

5. Competitiveness And Business Strategies Of Shipping Companies
   Poslovna izvrsnost/Business Excellence, 2017, 11, (1), 123-137 View citations (1)
6. STRATEGIC MANAGEMENT IN CULTURAL TOURISM WITH EMPHASIS ON EVENT MANAGEMENT: THE CASE STUDY OF CROATIA
   Economic Thought and Practice, 2017, 26, (2), 791-812

2015

7. THE MODEL OF EASTERN CROATIA RURAL TOURISM DEVELOPMENT BASED ON THE EXAMPLE OF AUSTRIA
   Economy of eastern Croatia yesterday, today, tommorow, 2015, 4, 78-88 View citations (2)

2014

8. Model for marketing management at cultural institutions in the city of Zadar
   Tourism and Hospitality Management, 2014, 20, (1), 121-136

2013

9. Umbrella branding in tourism – model regions of Istria and Dalmatia
   Tourism and Hospitality Management, 2013, 19, (2), 201-215 View citations (2)

2012

10. PRIVATE BRANDS
    Economic Thought and Practice, 2012, 21, (2), 597-620

Chapters

2020

1. Digital Marketing in Cultural Institutions - Example of Cultural Institutions of the City of Zadar
   A chapter in Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, 2020, pp 341-352

2017

2. Relation between Data Mining and Business Fields in the Four Dimensional CRM Model
   University of Primorska Press

2015

3. Branding and Protection of Food Products with Geographical Indications on the Example of Drniš Smoked Ham
   University of Primorska, Faculty of Management Koper
4. Proposal of the Brand Strategy of the Island of Pag in Function of Tourism Development
   University of Primorska, Faculty of Management Koper

2011

5. Corporate Social Responsability as a Factor of Competitiveness in Croatian Companies
   University of Primorska, Faculty of Management Koper

Undated

6. Music Event as a Tourist Product: Specifics, Issues, Challenges
   IntechOpen