The role of the tourist boards in the development of event tourism of Zadar county

Aleksandra Krajnović, Andrea Buškulić () and Jurica Bosna
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Andrea Buškulić: Bnet, Zadar, Croatia

Tourism and Hospitality Industry from University of Rijeka, Faculty of Tourism and Hospitality Management

Abstract: World and domestic tourism market has become increasingly competitive. Consequently, it is necessary to find ways that will help in redefining tourism of Zadar County as a tourist destination. One of the ways of redefining tourism is uplifting cultural tourism as one of the fastest growing forms of tourism, which can have a far greater role in the future development of tourism. Using cultural potential of small towns for their economic development creates the competitive advantage of these small towns, and overall tourist destination. It has been conducted a survey by the method of interviewing the experts – authors interviewed directors of the tourist boards in Zadar County as the most representative persons for this topic due to the fact that they have responsibility and ability to improve current tourist situation in Zadar County. One of the ways for attracting tourists is a creation of unique tourist offer, which should be based on the events as an integral part of cultural tourism. In the case of Zadar County is necessary to create a tourist offer which will be original and of high quality, that will also promote the distinctive attractions of Zadar County and authentic events based on the culture of the observed destination. The greatest contribution of this paper is that it shows and emphasizes the importance and potential of cultural events on the example of Zadar County. Authors also propose specific actions and guidelines to improve cultural events in Zadar County and give potential model that other counties can follow.

Keywords: event tourism; tourism offer; destination recognition; Zadar County; tourist board (search for similar items in EconPapers)
JEL-codes: L83 (search for similar items in EconPapers)
Date: 2016-04
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Published in 23rd Biennial International Congress Tourism & Hospitality Industry 2016, April 2016, pages 174-187

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