The Second Automobile Revolution

Edited by Michel Freyssenet

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2009
ISBN: 978-0-230-23691-2
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Chapters in this book:

Ch 1 Introduction: Ten Years On, What Have We Learnt?

Michel Freyssenet

Ch 2 Wrong Forecasts and Unexpected Changes: the World that Changed the Machine

Michel Freyssenet

Ch 3 Strategies of Internationalisation of Automobile Firms in the New Century: a New Leap Forward?

Bruno Jetin

Ch 4 The Uncertainty of Toyota as the New World Number One Carmaker

Koichi Shimizu

Ch 5 Nissan: From the Brink of Bankruptcy

Merieke Stevens and Takahiro Fujimoto

Ch 6 Honda: Serendipity or Strategy from 1997–2007?

Denise J. Luethge and Philippe Byosière

Ch 7 The Rebirth of Mazda Under Ford’s Shadow

Daniel Arturo Heller

Ch 8 Hyundai: Is it Possible to Realise the Dream of Becoming a Top Five Global Automaker by 2010?

Myeong-Kee Chung

Ch 9 General Motors in an Age of Corporate Restructuring

Richard Senter and Walter McManus

Ch 10 Ford, 1993–2007: Losing its Way?

Glenn Mercer

Ch 11 Can Chrysler Survive its Reinvention?

Bruce Belzowski

Ch 12 The Final Chapter of the ‘VW Model’? The VW Trajectory, 1995–2005

Ulrich Jürgens

Ch 13 PSA: the Difficulties of a ‘Volume and Diversity’ Profit Strategy

Michel Freyssenet

Ch 14 Renault, 1992–2007: Globalisation and Strategic Uncertainties

Michel Freyssenet

Ch 15 Fiat Group Automobiles: an Arabian Phoenix in the International Auto Industry

Giuseppe Volpato

Ch 16 From the Marriage in Heaven to the Divorce on Earth: the DaimlerChrysler Trajectory since the Merger

Holm-Detlev Köhler

Ch 17 Driving with Engineers’ Professionalism and Family Values: the BMW Trajectory from a Regional Carmaker to a Global Premium Player

Ludger Pries

Ch 18 A Break from the Past: Volvo and its Malcontents

Matthias Holweg and Frits K. Pil

Ch 19 Production Counterfeits and Policy Collisions: the Rover Trajectory — a Salutary Tale

Dan Coffey

Ch 20 Made in China: Joint Ventures and Domestic Newcomers

Hua Wang

Ch 21 Maruti-Suzuki’s Trajectory: From a National Champion to a Japanese-owned Subsidiary

Florian Becker-Ritterspach

Ch 22 Winners and Losers in the Auto Parts Industry: Trajectories Followed by the Main First Tier Suppliers Over the Past Decade

Vincent Frigant

Ch 23 Conclusion: the Second Automobile Revolution — Promises and Uncertainties

Michel Freyssenet

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DOI: 10.1057/9780230236912

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