Hyundai: Is it Possible to Realise the Dream of Becoming a Top Five Global Automaker by 2010?

Myeong-Kee Chung

Chapter 8 in The Second Automobile Revolution, 2009, pp 141-162 from Palgrave Macmillan

Abstract: Abstract Global competition in the automobile industry and changing consumer demand are resulting in numerous trends: greater product variety and innovation; shorter product life cycles; low unit costs; and higher product quality. It has been theorised that changing market conditions precipitated a crisis of Fordism that then changed in fundamental ways to provide a new form of production system. This system is known for achieving greater functional and numerical flexibility by computer-based automated procedures.

Keywords: Assembly Line; Shop Floor; Asian Financial Crisis; Modular Production; Affiliate Firm (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-23691-2_8

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DOI: 10.1057/9780230236912_8

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