Luxury Online

Uché Okonkwo

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-24833-5
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Chapters in this book:

Introduction

Uché Okonkwo

Is luxury (still) afraid of the Internet?

Uché Okonkwo

Connected luxury

Uché Okonkwo

Web 2.0, the social web (or whatever you prefer to call it) is real!

Uché Okonkwo

The e-experience: creating more than a luxury website

Uché Okonkwo

Let’s talk: communicating the luxury message online

Uché Okonkwo

The art of selling the dream online

Uché Okonkwo

e-people are real people

Uché Okonkwo

Beyond the Internet: mobile technology and innovation for luxury

Uché Okonkwo

A look at the best and worst practices of luxury online

Uché Okonkwo

Epilog

Uché Okonkwo

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-24833-5

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DOI: 10.1057/9780230248335

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