Beyond the Internet: mobile technology and innovation for luxury

Uché Okonkwo

Chapter Chapter 8 in Luxury Online, 2010, pp 278-306 from Palgrave Macmillan

Abstract: Abstract If someone were to mention to you that a luxury brand is a living thing that needs to be fed and nurtured like humans, animals and plants, your first reaction would probably be that the person is crazy. If the person went ahead and insisted that luxury brands go through the same stages of growth as human beings, from infancy to childhood, teenage, adulthood and old age and that each life-stage requires luxury to be and act in a certain way, you will likely conclude that he has lost his mind or that he has suddenly woken up on the wrong side of the age of philosophy.

Keywords: Mobile Phone; Mobile Device; Digital Technology; Mobile Technology; Loyalty Program (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-24833-5_9

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DOI: 10.1057/9780230248335_9

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