Marketing Through Turbulent Times

Jenny Darroch
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Jenny Darroch: Peter F. Drucker and Masatoshi Ito Graduate School of Management

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-25118-2
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Chapters in this book:

Ch Chapter 1 Introduction

Jenny Darroch

Ch Chapter 10 Generating Growth — The Benefits of Being First

Jenny Darroch

Ch Chapter 11 Where do Ideas Come from and How to Manage Ideas from Within the Organization

Jenny Darroch

Ch Chapter 12 Conclusions

Jenny Darroch

Ch Chapter 2 The Consumers’ Perspective

Jenny Darroch

Ch Chapter 3 The Consumer Response: Combining Hopefulness with Hopelessness

Jenny Darroch

Ch Chapter 4 Social Media: Giving a Voice Back to the People

Jenny Darroch

Ch Chapter 5 Hope Is Not Enough: Some Guiding Principles for Marketing through Turbulent Times

Jenny Darroch

Ch Chapter 6 Marketing through Turbulent Times: Growth through Excellent Execution

Jenny Darroch

Ch Chapter 7 Pushing Product-Market Boundaries: What Is a Market?

Jenny Darroch

Ch Chapter 8 Pushing Product-Market Boundaries by Pursuing Growth Opportunities and Creating New Markets

Jenny Darroch

Ch Chapter 9 Generating Growth — The Risks

Jenny Darroch

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-25118-2

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DOI: 10.1057/9780230251182

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