Where do Ideas Come from and How to Manage Ideas from Within the Organization

Jenny Darroch
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Jenny Darroch: Peter F. Drucker and Masatoshi Ito Graduate School of Management

Chapter Chapter 11 in Marketing Through Turbulent Times, 2010, pp 135-149 from Palgrave Macmillan

Abstract: Abstract In previous chapters, I discussed a range of growth strategies. I also identified many of the benefits and risks associated with pursuing a strategy of growth. In this last chapter, I want to identify specific characteristics of organizations that are more likely to generate growth by focusing on where ideas come from and how ideas are managed within an organization.

Keywords: Mental Model; Knowledge Management; Tacit Knowledge; Organizational Learning; Explicit Knowledge (search for similar items in EconPapers)
Date: 2010
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-25118-2_11

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DOI: 10.1057/9780230251182_11

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