Brands & Gaming

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2006
ISBN: 978-0-230-28657-3
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Chapters in this book:

Ch Chapter 1 Are you ready to play?

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Ch Chapter 2 Scoping the map

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Ch Chapter 3 Target identified… deploy weapons

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Ch Chapter 4 All work and no play?

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Ch Chapter 5 Behind the avatar

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Ch Chapter 6 Hankook Igyora!

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Ch Chapter 7 Morphing giants

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Ch Chapter 8 Press “start” to play

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

Ch Chapter 9 Brands and gaming

David Nichols, Tom Farrand, Tom Rowley and Matt Avery

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DOI: 10.1057/9780230286573

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