Marketing Competences and Strategic Flexibility in China

Yonggui Wang and Richard Li-Hua
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Yonggui Wang: City University of Hong Kong
Richard Li-Hua: Northumbria University

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2007
ISBN: 978-0-230-28860-7
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Chapters in this book:

Ch 1 Introduction

Yonggui Wang and Richard Li-Hua

Ch 2 Philosophical Notions and Framework

Yonggui Wang and Richard Li-Hua

Ch 3 Turbulent Chinese Business Environment

Yonggui Wang and Richard Li-Hua

Ch 4 Constructs and Constituents of Core Competences

Yonggui Wang and Richard Li-Hua

Ch 5 A Structured Survey in Beijing, Tianjin and Shenzhen

Yonggui Wang and Richard Li-Hua

Ch 6 Creation of Strategic Flexibility and Core Competence

Yonggui Wang and Richard Li-Hua

Ch 7 Conclusions and Implications

Yonggui Wang and Richard Li-Hua

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-28860-7

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DOI: 10.1057/9780230288607

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