Constructs and Constituents of Core Competences

Yonggui Wang and Richard Li-Hua
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Yonggui Wang: City University of Hong Kong
Richard Li-Hua: Northumbria University

Chapter 4 in Marketing Competences and Strategic Flexibility in China, 2007, pp 47-83 from Palgrave Macmillan

Abstract: Abstract This chapter develops a theoretical framework for the key resource-based determinants of customer-focused performance based on the more focused literature review. The objective is to identify the resource-based determinants and the dimensions of customer-focused performance so that we can discuss the impact of each determinant on a specific dimension of customer-focused performance and develop propositions. To this end, this chapter is divided into six sections as follows: the first section presents the theoretical framework and gives some necessary descriptions. The second section makes a deep and systematic analysis of the dimensions of customer-focused performance and their relationships. In this section, the role of customer-focused performance in the theoretical framework is emphasized and each dimension of customer-focused performance is discussed, related literature is reviewed, their contributions in this research are analysed and important propositions are developed. The third section identifies the key resource-based determinants and examines their impacts. In this section, the specific role of each determinant in our theoretical framework is discussed, related literature is reviewed and important propositions are developed. In addition, in order to operationalize the complex construct-core competences, efforts have been made to separate it into three key constituents based on previous studies and our analysis.

Keywords: Customer Satisfaction; Behavioral Intention; Organizational Learning; Core Competence; Turbulent Environment (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-28860-7_4

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DOI: 10.1057/9780230288607_4

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