International Place Branding Yearbook 2010

Edited by Frank M. Go and Robert Govers

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2010
ISBN: 978-0-230-29809-5
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch Chapter 1 An Organizational Perspective on Space and Place Branding

Stewart R. Clegg and Martin Kornberger

Ch Chapter 10 Case E: A Public–Private Partnership to Foster Science, Higher Education and Innovation – The Case of Switzerland with swissnex Boston

Pascal Marmier and Marc Fetscherin

Ch Chapter 11 Social Media and Immersive Worlds: Why International Place Branding Doesn’t Get Weekends Off

Joshua S. Fouts

Ch Chapter 12 The E-branding of Places

Robert Govers and Frank M. Go

Ch Chapter 13 News Coverage of Foreign Place Brands: Implications for Communication Strategies

Roland Schatz and Christian Kolmer

Ch Chapter 14 Place Branding and Intellectual Property

Antonio P. Russo and Giovanna Segre

Ch Chapter 15 Website Analysis: Brand Africa

Jeroen Wijk, Frank M. Go and Robert Govers

Ch Chapter 16 Orchestrating the Innovation Process of Place Branding

Murthy Halemane, Felix Janszen and Frank M. Go

Ch Chapter 2 A Political Perspective on Place Branding

Simon Anholt

Ch Chapter 3 Place Marketing as Politics: The Limits of Neoliberalism

Aram Eisenschitz

Ch Chapter 4 Knowledge Theory Perspectives on Place Branding

David Snowden

Ch Chapter 5 Country Images:Why They Influence Consumers

Peeter W. J. Verlegh

Ch Chapter 6 Case A: The Role of Nokia in Branding Finland – Companies as Vectors of Nation Branding

Ulla Hakala, Arja Lemmetyinen and Juergen Gnoth

Ch Chapter 7 Case B: Branding Nonmetropolitan Illinois – A Normative Decision Analysis

Adee Athiyaman and Christopher D. Merrett

Ch Chapter 8 Case C: Creating Desert Islands – Abu Dhabi

Geert Reitsma and Stephen E. Little

Ch Chapter 9 Case D: In the Shadow of Bangalore – Place Branding and Identity for Chennai

Stephen E. Little

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-29809-5

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230298095

DOI: 10.1057/9780230298095

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().