Place Branding and Intellectual Property

Antonio P. Russo and Giovanna Segre

Chapter Chapter 14 in International Place Branding Yearbook 2010, 2010, pp 147-155 from Palgrave Macmillan

Abstract: Abstract In the era of “mobility” as the overarching paradigm of social and economic organization and the fittest framework for social science enquiry (Urry 2007), it is relevant – above sectorial considerations – to look at places as being “mobilized” by tourism (Crang 2006; Ooi 2002) and at the development of tourist brands as a vehicle to identify affirmation and communication within a global context.

Keywords: Intellectual Property; Tourism Development; Intellectual Property Protection; Geographical Indication; World Intellectual Property Organization (search for similar items in EconPapers)
Date: 2010
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DOI: 10.1057/9780230298095_14

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