Luxury Strategy in Action

Edited by Jonas Hoffmann and Ivan Coste-Manière

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2012
ISBN: 978-0-230-36154-6
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Chapters in this book:

Introduction

Jonas Hoffmann and Ivan Coste-Manière

The Evolution of the Luxury Market: Stairway to Heaven?

Ivan Coste-Manière, Katrina Panchout and Jacques Molas

Luxury Business: Multinational Organizations and Global Specializations

Francesco Giliberti Birindelli

Finance Survival Guide: Value Creation and Piña Coladas

Giulio Pizzini

The Pier Framework of Luxury Innovation

Jonas Hoffmann and Betina Hoffmann

Retailing in the Luxury Industry

Alessandro Quintavalle

Internet, Social Media and Luxury Strategy

Fleur Gastaldi

Branding Principles in the Luxury Industry

Tinne Van Gorp

Brand Extensions in the Luxury Industry

Rasa Stankeviciute

Sustainable Development in the Luxury Industry: Beyond the Apparent Oxymoron

Christophe Sempels

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-36154-6

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DOI: 10.1057/9780230361546

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