Luxury Business: Multinational Organizations and Global Specializations

Francesco Giliberti Birindelli

Chapter 2 in Luxury Strategy in Action, 2012, pp 22-36 from Palgrave Macmillan

Abstract: Abstract The purpose of this chapter is to show how diversified and complex the luxury business is and to give non-luxury goods practitioners an insight into the typical areas of expertise within this sector, and the main front and back-office issues to analyze and solve.

Keywords: Luxury Good; Luxury Brand; Wildlife Trade; Customer Care; Branded Fashion (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-36154-6_3

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DOI: 10.1057/9780230361546_3

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