Ethics in Marketing and Communications

Edited by Mary M. McKinley

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2012
ISBN: 978-0-230-36714-2
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Chapters in this book:

Ch 1 Marketing communications and ethics

Khosro S. Jahdi

Ch 2 Responsible communications agencies: key success factors

Aude Badran

Ch 3 How Web 2.0 will save CSR

Fabrice Mauleon

Ch 4 Ethical dilemmas in customer relationship management

Mary McKinley

Ch 5 Brand communication and ethics: in search of a soul

Angela Altes-Mathieu

Ch 6 Is advertising targeting vulnerable consumers in China?

Ling Fang Fayol-Song

Ch 7 The ethical paradoxes of tourism

Philippe Callot

Ch 8 Marketing ethical banking

Elisabeth Paulet and Francesc Relano

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-36714-2

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DOI: 10.1057/9780230367142

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