Brand communication and ethics: in search of a soul

Angela Altes-Mathieu

Chapter 5 in Ethics in Marketing and Communications, 2012, pp 68-80 from Palgrave Macmillan

Abstract: Abstract Awareness of environmental and social problems in France has seen a rapid progression, as evidenced by many high profile events. The translation of these global issues to the managerial level, and at the marketing and communication level, is essential given their role in the current society.

Keywords: Corporate Social Responsibility; Business Ethic; Corporate Social Responsibility Report; Triple Bottom Line; Corporate Social Responsibility Policy (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-36714-2_5

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DOI: 10.1057/9780230367142_5

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