Sports Sponsorship and Brand Development

Martin Beck-Burridge and Jeremy Walton

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2001
ISBN: 978-0-230-50822-4
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Chapters in this book:

Ch 1 Introduction

Martin Beck-Burridge and Jeremy Walton

Ch 2 Sport, Sponsorship and Marketing

Martin Beck-Burridge and Jeremy Walton

Ch 3 Fuji Heavy Industries and Subaru in the 1980s

Martin Beck-Burridge and Jeremy Walton

Ch 4 Prodrive and Fuji Heavy Industries: The Development of the Relationship

Martin Beck-Burridge and Jeremy Walton

Ch 5 The Results of the Relationship

Martin Beck-Burridge and Jeremy Walton

Ch 6 Portrait of the Partner

Martin Beck-Burridge and Jeremy Walton

Ch 7 Jaguar, Jaguar Sport and Le Mans

Martin Beck-Burridge and Jeremy Walton

Ch 8 On Track to Post-Leyland Recovery

Martin Beck-Burridge and Jeremy Walton

Ch 9 From Track Stars to Major Commercial Players

Martin Beck-Burridge and Jeremy Walton

Ch 10 Recreating a £1.6bn Brand through Sponsored Motor Racing 1986–1990

Martin Beck-Burridge and Jeremy Walton

Ch 11 Achieving Global Brand Recognition

Martin Beck-Burridge and Jeremy Walton

Ch 12 Lessons from the Campaigns: The Successful Branding Process

Martin Beck-Burridge and Jeremy Walton

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-50822-4

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DOI: 10.1057/9780230508224

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