Jaguar, Jaguar Sport and Le Mans

Martin Beck-Burridge and Jeremy Walton

Chapter 7 in Sports Sponsorship and Brand Development, 2001, pp 93-102 from Palgrave Macmillan

Abstract: Abstract The association of Jaguar with motorsport success goes back to the company’s roots in Blackpool, in the era of the Swallow Sidecar, and, continues today in the considerably more expensive and sophisticated World of Formula 1 Grand Prix. Not only dramatically more expensive but with the ‘small’ advantage that at least some of the expense is offset by contributions from sources other than the company, in this case Ford Motor Company of Dearborn, USA.

Keywords: Sprint Speed; Sales Record; Motor Racing; Public Humiliation; Sport Sponsorship (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50822-4_7

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DOI: 10.1057/9780230508224_7

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