The New Global Marketing Reality

Richard Brookes and Roger Palmer

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2004
ISBN: 978-0-230-50857-6
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Chapters in this book:

Introduction

Richard Brookes and Roger Palmer

Understanding Business Today

Richard Brookes and Roger Palmer

Explanations of Marketing: Evolving, Changing or Competing?

Richard Brookes and Roger Palmer

The New Business Reality

Richard Brookes and Roger Palmer

Growth and Value

Richard Brookes and Roger Palmer

Finding and Creating Advantage

Richard Brookes and Roger Palmer

Organizational Transformation

Richard Brookes and Roger Palmer

Contemporary Marketing Practice and the Five Changes Challenge

Richard Brookes and Roger Palmer

Pluralism in Marketing Practice

Richard Brookes and Roger Palmer

The Future of Marketing

Richard Brookes and Roger Palmer

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-50857-6

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DOI: 10.1057/9780230508576

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