Growth and Value
Richard Brookes and
Roger Palmer
Chapter Chapter 4 in The New Global Marketing Reality, 2004, pp 99-127 from Palgrave Macmillan
Abstract:
Abstract This chapter discusses growth and the paradox that growth does not necessarily generate value or profit. For example, external growth by a policy of mergers and acquisitions (M&A) may be attractive in the short term in terms of boosting top line revenue. However, the reality is that managing the complexities and uncertainties of M&As when under the unremitting scrutiny of the stock market may detract from, rather than enhance, corporate performance.
Keywords: Cash Flow; General Motor; Intangible Asset; Financial Analyst; Profitable Growth (search for similar items in EconPapers)
Date: 2004
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-50857-6_5
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DOI: 10.1057/9780230508576_5
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