From Local Champions To Global Masters

Paul Verdin and Nick Heck

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2001
ISBN: 978-0-230-51432-4
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Chapters in this book:

Introduction

Paul Verdin and Nick Heck

Internationalization: The Only Way to Go?

Paul Verdin and Nick Heck

The Conelearn Framework

Paul Verdin and Nick Heck

On Entry Modes into Foreign Markets

Paul Verdin and Nick Heck

On Organizational Structures and Blueprints

Paul Verdin and Nick Heck

Managing the Implementation Process

Paul Verdin and Nick Heck

Beyond ‘Implementation’: Managing the Overall Agenda

Paul Verdin and Nick Heck

From Local Champions to Global Masters: Conclusion

Paul Verdin and Nick Heck

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-51432-4

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DOI: 10.1057/9780230514324

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