Internationalization: The Only Way to Go?

Paul Verdin and Nick Heck

Chapter Chapter 1 in From Local Champions To Global Masters, 2001, pp 23-56 from Palgrave Macmillan

Abstract: Abstract The power of one-liners can be enormous: they help with summarizing broader arguments, simplifying complex realities, lightening up and stimulating the debate and can generate a bigger impact on an audience than an elaborated and carefully argued contention. On the other hand, history has demonstrated — sometimes painfully — the risks and shortcomings of relying on one-liners in running a country, an organization or a company.

Keywords: Financial Time; Foreign Market; Domestic Market; Distribution Channel; Scale Economy (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-51432-4_2

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DOI: 10.1057/9780230514324_2

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