How to Brand Nations, Cities and Destinations

Teemu Moilanen and Seppo Rainisto

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2009
ISBN: 978-0-230-58459-4
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Chapters in this book:

Introduction

Teemu Moilanen and Seppo Rainisto

Theoretical Framework for Developing a Place Brand

Teemu Moilanen and Seppo Rainisto

The Process of Building a Country Brand and the Cornerstones of Success

Teemu Moilanen and Seppo Rainisto

City and Destination Branding

Teemu Moilanen and Seppo Rainisto

Operational Plan

Teemu Moilanen and Seppo Rainisto

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-58459-4

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DOI: 10.1057/9780230584594

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