Theoretical Framework for Developing a Place Brand

Teemu Moilanen and Seppo Rainisto

Chapter Chapter 1 in How to Brand Nations, Cities and Destinations, 2009, pp 3-29 from Palgrave Macmillan

Abstract: Abstract Countries, cities, regions and tourist resorts face increasing competition when they try to attract tourists, inhabitants, and companies to their region or to promote exports.

Keywords: Brand Equity; Brand Image; Physical Product; Brand Management; Brand Relationship (search for similar items in EconPapers)
Date: 2009
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-58459-4_2

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DOI: 10.1057/9780230584594_2

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