Luxury Fashion Branding

Okonkwo, Uche

Luxury Fashion Branding

Uche Okonkwo

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2007
ISBN: 978-0-230-59088-5
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Citations: View citations in EconPapers (47)

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Chapters in this book:

Introduction: Who said fashion is not serious business?: Uche Okonkwo
A question of luxury: Uche Okonkwo
What’s in a name? The history of luxury fashion branding: Uche Okonkwo
A passion for fashion: The luxury fashion consumer: Uche Okonkwo
Luxury retail design and atmosphere: Uche Okonkwo
The art of creating and managing luxury fashion brands: Uche Okonkwo
Digital luxury: Uche Okonkwo
Le new luxe: Uche Okonkwo
Customize me!: Uche Okonkwo
The luxury fashion business strategy model: Uche Okonkwo
Case illustrations: Uche Okonkwo

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-59088-5

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DOI: 10.1007/978-0-230-59088-5

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