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Luxury Fashion Branding

Uche Okonkwo

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2007
ISBN: 978-0-230-59088-5
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Citations: View citations in EconPapers (47)

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Chapters in this book:

Introduction: Who said fashion is not serious business?
Uche Okonkwo
A question of luxury
Uche Okonkwo
What’s in a name? The history of luxury fashion branding
Uche Okonkwo
A passion for fashion: The luxury fashion consumer
Uche Okonkwo
Luxury retail design and atmosphere
Uche Okonkwo
The art of creating and managing luxury fashion brands
Uche Okonkwo
Digital luxury
Uche Okonkwo
Le new luxe
Uche Okonkwo
Customize me!
Uche Okonkwo
The luxury fashion business strategy model
Uche Okonkwo
Case illustrations
Uche Okonkwo

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-59088-5

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DOI: 10.1007/978-0-230-59088-5

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