Luxury Fashion Branding
Uche Okonkwo
in Palgrave Macmillan Books from Palgrave Macmillan
Date: 2007
ISBN: 978-0-230-59088-5
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Chapters in this book:
- Introduction: Who said fashion is not serious business?
- Uche Okonkwo
- A question of luxury
- Uche Okonkwo
- What’s in a name? The history of luxury fashion branding
- Uche Okonkwo
- A passion for fashion: The luxury fashion consumer
- Uche Okonkwo
- Luxury retail design and atmosphere
- Uche Okonkwo
- The art of creating and managing luxury fashion brands
- Uche Okonkwo
- Digital luxury
- Uche Okonkwo
- Le new luxe
- Uche Okonkwo
- Customize me!
- Uche Okonkwo
- The luxury fashion business strategy model
- Uche Okonkwo
- Case illustrations
- Uche Okonkwo
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-59088-5
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http://www.palgrave.com/9780230590885
DOI: 10.1007/978-0-230-59088-5
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