Le new luxe

Uche Okonkwo

Chapter 7 in Luxury Fashion Branding, 2007, pp 225-245 from Palgrave Macmillan

Abstract: Abstract The definition of luxury has changed. Although the term ‘luxury’ is a paradox in itself, the concept of fashion that is tagged ‘luxury’ is no longer the same as it was as recently as twenty years ago. In the last several decades, the luxury sector has undergone a significant evolution as a result of several factors, which are carefully examined in this chapter. The analysis provides a portrait of the current luxury environment and acts as a catalyst for strategy development to manage the sector’s present and future.

Keywords: Luxury Good; Luxury Brand; Fashion Brand; Fashion Trend; Luxury Product (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59088-5_8

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DOI: 10.1007/978-0-230-59088-5_8

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