Wonder Woman

Iain Ellwood and Sheila Shekar

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2008
ISBN: 978-0-230-59403-6
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Chapters in this book:

Introduction: Marketing to women makes business sense

Iain Ellwood and Sheila Shekar

The female brain

Iain Ellwood and Sheila Shekar

Women’s primary characteristics

Iain Ellwood and Sheila Shekar

Researching women’s needs

Iain Ellwood and Sheila Shekar

Generation Y women

Iain Ellwood and Sheila Shekar

Generation X women

Iain Ellwood and Sheila Shekar

Baby Boomer women

Iain Ellwood and Sheila Shekar

Marketing communications

Iain Ellwood and Sheila Shekar

Effective brand experience design

Iain Ellwood and Sheila Shekar

Touchpoint improvement

Iain Ellwood and Sheila Shekar

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-59403-6

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DOI: 10.1057/9780230594036

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