Baby Boomer women

Iain Ellwood and Sheila Shekar

Chapter 6 in Wonder Woman, 2008, pp 127-141 from Palgrave Macmillan

Abstract: Abstract Baby Boomer women exhibit specific secondary characteristics in addition to the primary characteristics that allwomen possess. Baby Boomerwomen are young at heart. They grew up in a time of growth and optimism. They have few debts or regrets and want to continue living their lives to the full. They are fit and active and want to avoid the decline that they witnessed in their parents.

Keywords: Baby Boomer; National Collegiate Athletic Association; Brand Personality; Great Brand; Marketing Message (search for similar items in EconPapers)
Date: 2008
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59403-6_7

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DOI: 10.1057/9780230594036_7

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