The Behavioral Economics of Brand Choice

Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James and Teresa C. Schrezenmaier

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2007
ISBN: 978-0-230-59673-3
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Chapters in this book:

Ch 1 Brand Choice in Behavioral Perspective

Gordon R. Foxall, Jorge M. Oliveira-Castro, Victoria K. James and Teresa C. Schrezenmaier

Ch 2 The Substitutability of Brands

Gordon R. Foxall

Ch 3 Behavior Analysis of Consumer Brand Choice: A Preliminary Analysis

Gordon R. Foxall and Victoria K. James

Ch 4 The Behavioral Ecology of Consumer Choice: How and What Do Consumers Maximize?

Gordon R. Foxall and Victoria K. James

Ch 5 The Behavioral Economics of Consumer Brand Choice: Establishing a Methodology

Gordon R. Foxall and Teresa C. Schrezenmaier

Ch 6 The Behavioral Economics of Consumer Brand Choice: Patterns of Reinforcement and Utility Maximization

Gordon R. Foxall, Jorge M. Oliveira and Teresa C. Schrezenmaier

Ch 7 Patterns of Consumer Response to Retail Price Differentials

Jorge M. Oliveira, Gordon R. Foxall and Teresa C. Schrezenmaier

Ch 8 Dynamics of Repeat-Buying for Packaged Food Products

Jorge M. Oliveira-Castro, Diogo C. S. Ferreira, Gordon R. Foxall and Teresa C. Schrezenmaier

Ch 9 Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity

Jorge M. Oliveira, Gordon R. Foxall and Teresa C. Schrezenmaier

Ch 10 Deviations from Matching in Consumer Choice

Sully Romero, Gordon R. Foxall, Teresa C. Schrezenmaier, Jorge M. Oliveira and Victoria K. James

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DOI: 10.1057/9780230596733

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