Consumer Brand Choice: Individual and Group Analyses of Demand Elasticity

Jorge M. Oliveira, Gordon R. Foxall and Teresa C. Schrezenmaier

Chapter 9 in The Behavioral Economics of Brand Choice, 2007, pp 223-255 from Palgrave Macmillan

Abstract: Abstract One of the fundamental tenets of behavioral economics is that economic concepts are relevant to and may be profitably used by research in behavior analysis (cf. Allison, 1981; Bickel et al., 1995; Hursh, 1984). The analysis of demand has been one of the most useful and frequently adopted frameworks in behavioral economics. This type of analysis usually is based on the parameters of demand curves, which plot the quantity purchased or consumed of a commodity as a function of its price.

Keywords: Product Category; Price Elasticity; Demand Curve; Average Price; Demand Elasticity (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-59673-3_9

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DOI: 10.1057/9780230596733_9

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