The Wine Wars

Olivier Torrès

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2006
ISBN: 978-0-230-62491-7
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Chapters in this book:

Introduction: The McDonaldization of Wine

Olivier Torrès

Robert Mondavi: The Pioneer of the Napa Valley

Olivier Torrès

Languedoc: The Biggest Vineyard in the World

Olivier Torrès

Aimé Guibert, the ‘Furia Francese’

Olivier Torrès

Mondavi in Aniane: A Promising, but Difficult, Start

Olivier Torrès

Things Hot Up

Olivier Torrès

Things get Political

Olivier Torrès

After Mondavi, Gérard Depardieu Comes to Town

Olivier Torrès

Cultural Differences at the Heart of Failure

Olivier Torrès

Conclusion: The Corporatisme of Place, the French Exception Culturelle

Olivier Torrès

Epilogue

Olivier Torrès

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DOI: 10.1057/9780230624917

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