Cultural Differences at the Heart of Failure

Olivier Torrès

Chapter 8 in The Wine Wars, 2006, pp 121-137 from Palgrave Macmillan

Abstract: Abstract The Mondavi investment project seemed to have everything going for it. Faithful to their Win-Win-Win culture, the Californians had tried to build up a project in which everyone would be a winner: the Mondavi group would produce a great wine, the wine-producers and local coopérative would benefit from the American company’s commercial know-how, and even the Hérault department would improve its image as a producer of quality wines.

Keywords: Global Entrepreneurship Monitor; Wine Industry; Entrepreneurial Spirit; News Bulletin; French Culture (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62491-7_9

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DOI: 10.1057/9780230624917_9

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