Reverse Psychology Marketing

Indrajit Sinha and Thomas Foscht
Additional contact information
Indrajit Sinha: Fox School of Business & Management of Temple University
Thomas Foscht: University of Graz

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2007
ISBN: 978-0-230-62506-8
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Chapters in this book:

Ch 1 Death knell for traditional marketing

Indrajit Sinha and Thomas Foscht

Ch 2 Over-marketing and brand suicide

Indrajit Sinha and Thomas Foscht

Ch 3 Wal-Marts and Ferraris

Indrajit Sinha and Thomas Foscht

Ch 4 Network buzz and pull

Indrajit Sinha and Thomas Foscht

Ch 5 The new marketing zeitgeist

Indrajit Sinha and Thomas Foscht

Ch 6 The era of anti-marketing

Indrajit Sinha and Thomas Foscht

Ch 7 Conclusions — The big picture

Indrajit Sinha and Thomas Foscht

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-0-230-62506-8

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DOI: 10.1057/9780230625068

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