Death knell for traditional marketing

Indrajit Sinha and Thomas Foscht
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Indrajit Sinha: Fox School of Business & Management of Temple University
Thomas Foscht: University of Graz

Chapter 1 in Reverse Psychology Marketing, 2007, pp 1-22 from Palgrave Macmillan

Abstract: Abstract How the mighty have fallen! Only a decade ago, many a business observer would have been hard-pressed to think that there would come a day when Pepsi would become more valuable than the venerable Coca-Cola company, that pesky newcomers like Southwest Airlines and Ryanair would outperform flagship national carriers, that Tesco would upstage the grande-dame of British retailing Marks & Spencer, or that a global upstart like Samsung would dwarf the archetype of “made in Japan” prestige — Sony. And that people would one day be speculating about the imminent demise of Ford and General Motors.

Keywords: Supply Chain; Energy Drink; Traditional Marketing; Beauty Contest; Chief Marketing Officer (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62506-8_1

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DOI: 10.1057/9780230625068_1

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