International Place Branding Yearbook 2012

Edited by Frank M. Go and Robert Govers

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-28255-2
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Introduction

Frank M. Go and Robert Govers

Four Readings of Place and Brand Leadership

Chris Mabey and Tim Freeman

Beyond Place Branding

Nicholas Ind and Erling Dokk Holm

Crisis Communication and Sustainable Place Marketing: A Preliminary Analysis before Choosing a Restorative Media Strategy

Eli Avraham

A Perspective on Planning, Smart Growth and Place Branding

Kristof Assche, Ming Chien Lo and Raoul Beunen

Case A Sex and the City: City Branding in Spanish Cities

Gildo Seisdedos and Pablo Vaggione

Case B A Common Agenda for Place Branding: Made in Torino

Alexander Otgaar

Case C Sustaining a Brand through Proactive Repair: The Case of Manchester

Stephen E. Little

Case D Social Media: An Insight into the “Public Mood” of Places? A Case Study of the City of Johannesburg

Wadim Schreiner and Frank M. Go

Case E Turning a Gemstone into a Diamond: A Green Design and Branding Strategy for The City of Bucharest

Iulia Gramon-Suba and Chris Holt

Overcoming the Risk of Stereotypes: How Strategic Communications Can Facilitate Sustainable Place Branding

Roland Schatz

Do National Green Reputations Matter? The Global Green Economy Index and Implications for Stakeholders in the Green Economy

Jeremy Tamanini

Branding Brazilian Slums through “Freeware” Cultural Production: The Case of Rio de Janeiro

Antonio Paolo Russo

Improved Public Infrastructure and Sustainable Place Branding

Keith Dinnie

Conclusion

Frank M. Go and Robert Govers

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-28255-2

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137282552

DOI: 10.1057/9781137282552

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().