Case C Sustaining a Brand through Proactive Repair: The Case of Manchester

Stephen E. Little

Chapter Chapter 7 in International Place Branding Yearbook 2012, 2013, pp 103-118 from Palgrave Macmillan

Abstract: Abstract The current global recession has created economic and social pressures on governments at national and local level. Currently regional and urban governments in England are under pressure from two directions – the national government’s rejection of regional development mechanisms in the form of regional development agencies and their replacement with ad hoc “local enterprise partnerships”, and the bottom-up dissatisfaction and unrest resulting from the consequences of severe austerity measures.

Keywords: Social Medium; City Center; Civil Unrest; Place Brand; Regional Development Agency (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28255-2_8

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DOI: 10.1057/9781137282552_8

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