Tribal Marketing, Tribal Branding

Brendan Richardson
Additional contact information
Brendan Richardson: University College Cork

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2013
ISBN: 978-1-137-34910-1
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Chapters in this book:

Ch 1 Tribes, Tribal Marketing, and Tribal Branding

Brendan Richardson

Ch 2 What Is Tribal Marketing, and Why Hasn't It Been More Widely Implemented?

Brendan Richardson

Ch 3 Tribal Origins and Idiosyncrasies – Why Brand Tribes Form and Why They Need to See Themselves as Unique

Brendan Richardson

Ch 4 Understanding Tribal Dynamics: Beginning to Engage with the Art of Ethno-Marketing

Brendan Richardson

Ch 5 Collecting Tribal Data

Brendan Richardson

Ch 6 Interpreting Tribal Data: Analysing Ethnographic Data and Using It to Build and Maintain Tribal Brands

Brendan Richardson

Ch 7 Meet the Tribes

Brendan Richardson

Ch 8 Towards an Ethics of Tribal Marketing

Brendan Richardson

Ch 9 Tribes and Tribal Branding – Where Do We Go from Here?

Brendan Richardson

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-34910-1

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137349101

DOI: 10.1057/9781137349101

Access Statistics for this book

More books in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().