Meet the Tribes

Brendan Richardson
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Brendan Richardson: University College Cork

Chapter 7 in Tribal Marketing, Tribal Branding, 2013, pp 114-131 from Palgrave Macmillan

Abstract: Abstract So far the focus in this book has been on how to collect and analyse tribal data in order to gain an understanding of tribal linking value and tribal cultural capital.

Keywords: Brand Communication; Winter Sport; Sales Pitch; Brand Authenticity; Formal Marketing (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-34910-1_7

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DOI: 10.1057/9781137349101_7

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