Asian Brand Strategy (Revised and Updated)

Martin Roll
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Martin Roll: Martin Roll Company

in Palgrave Macmillan Books from Palgrave Macmillan

Date: 2015
ISBN: 978-1-137-35917-9
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Chapters in this book:

Ch Chapter 1 Introduction

Martin Roll

Ch Chapter 10 Asian Brands Toward 2020 — A New Confidence in the Boardroom

Martin Roll

Ch Chapter 11 Conclusion

Martin Roll

Ch Chapter 2 Branding — The Driver of a Successful Business Strategy

Martin Roll

Ch Chapter 3 Transforming How We Understand Asian Cultures and Consumers

Martin Roll

Ch Chapter 4 Asian Country Branding

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Ch Chapter 5 Celebrity Branding in Asia

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Ch Chapter 6 Asian Brand Strategy

Martin Roll

Ch Chapter 7 Successful Asian Brand Cases

Martin Roll

Ch Chapter 8 Aspiring Asian Brand Cases

Martin Roll

Ch Chapter 9 Ten Steps to Building an Asian Brand

Martin Roll

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Persistent link: https://EconPapers.repec.org/RePEc:pal:palbok:978-1-137-35917-9

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DOI: 10.1057/9781137359179

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