Aspiring Asian Brand Cases

Martin Roll
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Martin Roll: Martin Roll Company

Chapter Chapter 8 in Asian Brand Strategy (Revised and Updated), 2015, pp 183-221 from Palgrave Macmillan

Abstract: Abstract The successful case stories of Singapore Airlines, Aman resorts, Shiseido, and Samsung have indeed laid the blueprint for branding success in Asia. As is evident from the brand stories in the previous chapter, the main reason for their success has been the continuous support from corporate management, including the chairman and CEO.

Keywords: Business Group; Initial Public Offering; Brand Equity; Silk Fabric; Product Brand (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-35917-9_8

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DOI: 10.1057/9781137359179_8

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